Ahmed Abdullah Al–Shammari Dr. Hussein Huraja Khali Al-Hasnawi Dr.akrem alyasiry
Ahmed.a@uokerbala.edu.iq hussein.alhasnawi@uokerbala.edu.iq dr.akrem.alyasiry@uokerbala.edu.iq
Abstract
The objective of the research was to analyze the role of strategic agility in enhancing the relationship between strategic knowledge and Organizational Ambidexterity in application in a sample of mobile operators in Iraq. In order to achieve this, the strategic knowledge dimensions (organizational environment, strategic priorities and organizational capabilities) (Pappas, 2001). The strategic agility dimensions (strategic sensitivity, resource flow, and collective commitment) based on (Doz & Kosonen,2008) were adopted, While the Organizational Ambidexterity (Exploratory Innovation and Exploitative Innovation) was adopted based on (Jansen,2005). Has been selected Companies of Mobile communications in Iraq )Asia Cell, Zain Iraq, Korek Telecom, Alkafeel Omnnea and Iraq Cell) within the Middle Euphrates as well as the capital Baghdad to test this research by means of a questionnaire form as a key tool in collecting field survey data for the current research, (169) managers of companies and heads of departments and divisions, as well as the managers of companies that have obtained exclusive agencies from them. The correlation coefficient was used Pearson to measure the correlation between variables, Factor Confirmation Analysis, (R2) was also used to interpret the effect of independent variables in the dependent variable. One of the most important conclusions of the research is that strategic agility plays an intermediate role that strengthens the relationship between strategic knowledge in achieving Organizational Ambidexterity and affects it effectively and morally through the superior capabilities of the strategic agility of the organizations that helped them sustain their competitiveness and superiority over their competitors due to a strong effect (Strategic knowledge) in organizational excellence.
Key Words: Strategic Knowledge, Strategic Agility, Organizational Ambidexterity.
