Noor Ja’afar Jowad                       Ameer Ghanim Al- A’awadi

Abstract

        This study aimed to know the role of business process re-engineering as the independent variable in the development of the new product as the variable adopted in the Union Food Industries Ltd. in Babylon.

        The goal of the study was manifested in two dimensions, the first of which is the theoretical dimension which represented the conceptual framework of the study variables, and the second is the field dimension represented by the willingness of Iraqi organizations (the company under study) to implement business process re-engineering by providing its basic requirements (strategic vision, processes, information technology and human resources).

        In order to achieve the aims of the study, a hypothetical chart has been constructed that shows the nature of the relationship between the study variables and has resulted in three main hypotheses that define the impact and correlation between the study variables.

        The questionnaire was used as a tool to collect data as well as personal interviews, hypotheses were tested and results were extracted using the SPSS.

         Based on the description of the study variables, their diagnosis and testing the study hypotheses, it was found that there was a significant correlation relationship and a relationship of statistical significance between the study variables